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Stannah continues its consumer research mission as it releases latest data

Loving Senior Couple Hiking Together

Stairlift manufacturer Stannah has released its latest research report on its target market as part of its Silver Census series, which looks at trends and opinions among the UK’s population of 10m over 65s.

The latest set of data focused on how over 65s remain ambitious after retirement, with one third of people of that age claiming to have achieved a lifelong ambition since retiring.

According to a recent nationwide YouGov study, commissioned by Stannah, of those 65 and over who have achieved a life goal, the top reason for wanting to achieve an ambition is to keep an active mind, closely followed by the desire to stay physically active.

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Close to one in three want to gain new life experiences, such as travel the world, which is the main ambition for 14% of all retirees 65 and over. While other ambitions cited when asked include getting a pilot’s licence, writing a book, flying a glider and restoring a boat.

Sixty per cent have also learnt a new skill during retirement. More than a quarter have embraced the outdoors and brushed up on their gardening skills, while 13% have learnt the skill of DIY.

For some 65 and over retirees, however, there can be barriers preventing them from realising their ambitions. For almost three in, financial constraints were cited as the top reason for not being able to achieve a lifelong ambition, followed by family commitments and health concerns.

Commenting on the research, Patrick Stannah, managing director at Stannah Stairlifts, said: “Continuing to learn and achieve lifelong goals is just as important to pensioners as it is to younger people.

“As this study shows, learning continues well into retirement and personal goals remain achievable for older people.

“We know learning a new skill is good for cognitive function and it’s clear that the UK population of 65 and overs appreciate the importance of maintaining an active mind.”

Tags : researchsilver censusstairliftstannah
Joe Peskett

The author Joe Peskett

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