Signature sketches out pipeline of 2-3 luxury home openings per year

SSL 10 Years

Signature Senior Lifestyle will open up to three homes per year, from 2017 onwards, according to the company’s managing director Aidan Roche.

The care and assisted living home specialist, which is celebrating its 10th anniversary this year, is focusing almost entirely on areas around the M25 London commuter belt where rocketing house prices are providing the wealth Signature relies upon to maintain occupancy at its luxury residences.

“Next year, around the summer time, we will open a home in Sunninghill just near Wentworth (Berkshire). We will open a new home in Camberley (Surrey). We are about to go on site in Ottershaw near Chertsey, (Surrey). We will go on site this summer in Reigate (Surrey),” Mr Roche says in an interview with Care Home Professional.

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“We have just received planning consent in Bushey, Hertfordshire. That will be a start later this year,” he adds.

Mr Roche will not cut the ribbon on any new properties in 2016, but Signature wants to return to a roll-out programme of 2-3 openings per year from 2017 onwards, and is constantly searching for the right building plots.

“We are getting good visibility over a range of sites in areas that interest us. I would say at any time there’s another half a dozen sites that are at an advanced stage in our pipeline,” he reveals.

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