Mobility scooter retailer ScootaMart has launched a new store at the entrance to Salford Shopping Centre in Manchester, which is a location it has been “determined” to set up in for the last two years.
The store officially opened on Saturday and is the latest move in the company’s strategy to locate itself as central as possible in towns and cities where it can benefit from high footfall.
The dealer will continue its strategy to open in prominent areas with its next shop which is set to launch in Golden Square, Warrington, in a few weeks.
Gary Blood, ScootaMart’s operation manager, said that being situated in town centre locations brings benefits for the retailer.
“We find the amount of customers who were not particularly in the market for a new scooter are swayed once they see our products on sale and these customers would never have purchased if we were based anywhere but the centre of the town.
“We have already had many stories from customers who struggle getting to their current mobility store, so welcome us with open arms, which is always appreciated.”
He added that although there are higher costs associated with ScootaMart’s choice of location, the company is “very confident the extra income generated will mean it is a great commercial decision for everyone”.
ScootaMart has been implementing its expansion plan recently and in August it said it was ‘urgently seeking’ new franchisees in 22 UK areas, and in a bid to encourage takers reduced its joining fees from £20,000 to £5,200.
It outlined new opportunities for 20 sites in the North, one in the South and one in the East Midlands.