Q&A: Topro’s Paul Briggs reveals approach to product development

Paul Briggs, sales manager, Topro

Topro’s Paul Briggs, sales manager, reveals to AMP the rollator specialist’s approach to product development.

How important is R&D to you as a company and what sort of approach do you take towards managing R&D?

All R & D is done in Norway and Germany but feedback is given by the UK as to industry requirements and trends. We are market leaders in our field and our R&D team are always striving to improve existing products as well as create new ones as well.

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When it comes to recent R&D activities, what are you as a company most proud of?

In 2017 we have so far launched two new rollators, the Odysse and Neuro. We also reduced the weight of our Topro Classic to under 7kg after listening to feedback from our retailers.

How do you see your R&D strategy developing in future?

Working on many exciting projects at present both in Norway and other parts of Europe. We are working in conjunction with a number of organisations across Europe looking to push the boundaries further and to keep at the forefront of the industry.

Why is it important for retailers and dealers to work with suppliers that are committed to R&D?

I feel it is very important. We listen to our retailers and pass on all feedback to our R & D team. We tell them what we are being asked for and to look at the possibility of producing it. If enough people ask for it then it is something we try and produce.

What are the main barriers and challenges to R&D in the mobility equipment industry?

The diverse requests from around the world. As Topro is sold throughout the world different countries have many different requirements. Cost is also an issue and being able to balance of quality and being able to produce products at a price that is attractive to the market.

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