Q&A: Lewis Reed focused on R&D as it looks to lead luxury WAV sector

Lewis Reed has revealed to AMP part of its research and development (R&D) strategy which it is prioritising as part of its effort to lead the WAV market.

How important is R&D to you as a company and what sort of approach do you take towards managing R&D?

R&D is imperative and ongoing at Lewis Reed in order to keep our business at the forefront of the developing WAV industry. We need to be offering new and innovative products to our customers to make us stand out and be different, to attract new customers and keep our existing customers.

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When it comes to recent R&D activities, what are you as a company most proud of?

Re-building the SEAT Alhambra’s suspension system. It was completely re-vamped due to the conversion that we carried out in order to make the car feel and look as comfortable as possible with the changes we had to make to that vehicle. We are still the only company to have converted this vehicle. It is unique to us and continues to be a favourite to our customers

How do you see your R&D strategy developing in future?

It is important to keep looking forward and developing what we have and to find new models to convert so we can continue to reach the needs of our customers. We aim to offer them more than they are used to and make that the norm for a Lewis Reed quality conversion.

 

What are the main barriers and challenges to R&D in the mobility equipment industry?

The main barriers are finding new models that are new and big enough to accommodate our customers wheelchairs and families, but also budget. All R&D is imperative to keep our business fresh and at the top of our game but they all come at a huge but necessary cost.

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