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Pride sales boost driven by powerchairs and rise recliners but competition keeps scooters ‘flat’

Pride Mobility

Pride Mobility’s sales rose 12% to nearly £14m last year thanks to a strong performance of its powerchair and rise recliner product arms.

These proved to be key drivers for the supplier’s overall performance but its mobility scooter segment was “flat” due to increased competition, according to its annual report for the year ended 31st December 2017, published on Companies House last week.

Pride’s jump in revenue is a notable improvement on 2016, where turnover declined marginally by 3% compared to the previous year.

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In the latest company report, Pride’s directors said they expect sales this year to continue to “move in a positive direction”.

“The company will continue to see positive growth in the rise recliner and powerchair segments. Ongoing attention will be given to the scooter segment to involve new and patented innovation for the 2018 calendar.

“The gradual strengthening of the pound in the currency markets will have a favourable outcome on the overall profitability of the company.”

Pride also managed to decrease its losses substantially over the course of 2017, reducing them to £117,000, placing it on track to return to profitability.

Last March, Pride, which is a subsidiary of Pride Mobility Products Inc in the US, introduced the i-Go folding powerchair.

It said it enjoyed impressive pre-sales with mobility dealers after it announced the launch of its iGo and Apex Lite.

Joe Peskett

The author Joe Peskett

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