Flexibility is key to success in the mobility market, especially given the fast-moving nature of the industry. With a string of showrooms to its name and a burgeoning franchise business, ScootaMart’s Spencer Coe knows this better than anyone.
As a major importer, Spencer and his buying team have had to think on their feet over the past 12 months to absorb price hikes from suppliers stung by the post-Brexit currency swing.
He calls it an “unfortunate perfect storm” but it’s not one that has left the business grounded. Instead, he took a leap of faith by implementing a bulk-order policy to counter the volatility.
And while he admits this could limit choice for consumers, the reality is that as a retailer he thrives on predicting what stock is needed in advance.
Buying in 100 scooters at a time as opposed to six or seven brings a different set of challenges but that has not stopped the company from shying away from big decisions as it looks to navigate the choppy economic waters of Brexit.
The next objective for the Lancashire business is to ramp up its franchise coverage. It has identified no fewer than 22 locations where it believes there is scope for a ScootaMart franchise and after reconfiguring its fee structure and putting together a dedicated support package it is primed for success.
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