Breaking from a national name as big as ScootaMart may be considered a risk by some, especially given the volatility of today’s retail market.
Nevertheless, ex-franchisee Dave Smith has shown that in the years since starting his own mobility dealer, going it alone can sometimes be the most profitable avenue.
Now, with the flexibility and freedom to direct the business in his own way, Dave is making tweaks and changes to Beactive to ensure its four Norfolk and Suffolk-based stores reign supreme over local competition.
Recently, Dave granted funding to an internal initiative to increase awareness and sales through the Motability channel.
Dave and Motability manager, Shaun Green, now run around eight Motability open days a year, utilising the support of celebrities and local names to draw sales while at the same time raising much-needed cash for charities.
Not only this, but Dave is pushing digital marketing and continually looking for new ways to improve Beactive in the face of industry challenges and ever-present competition. While some dealerships in the business risk standing still, Dave is a managing director who realises that developing and evolving is key to both success and survival.
Address: 8 Bevan Street East, Lowestoft, Suffolk, NR32 2AA
Tel: 01502 568848