‘Most-popular product segment’ of inclusive bathroom market revealed

The largest sector in the inclusive kitchen and bathroom market is showering facilities, which continues to “dominate sales”, partly due to a trend for baths being replaced by easy access shower enclosures and wetroom areas.

That’s the claim made by a new report which lists other significant sectors within the market as bathroom accessories, toilet facilities and bathroom taps. But it added that baths now account for a smaller share.

The research, from AMA, estimates that the inclusive bathroom and kitchen market increased by around 4% last year despite a slowing construction sector.

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Growth is thought to have been stimulated by a higher level of housing completions, which supported demand for inclusive bathroom and kitchen products.

It said that the outlook for the market in 2018 looks “moderately positive with good growth anticipated into the medium-longer term”.

Inclusive bathrooms and kitchens have gradually become more popular since a decline in the construction industry in 2012 and the pace of growth accelerated between 2014 and 2015.

A steady recovery in the housing market saw 2016 also experience growth, although at a lesser pace than previously.

The report outlined that the number of multi-generation households in the UK is increasing. It said the shortage of suitable affordable housing for elderly relatives in need of care is driving more families to invest in certain facilities.

Types of this multi-generation housing has increased by more than 43% in the last 10 years.

Hayley Thornley, market research manager at AMA Research, said: “With an increasing number of elderly people in the UK, and the continued trend towards multi-generational households, the growing demand for inclusive bathroom and kitchen products looks set to continue. By 2022, the market value is forecast to have increased by 16% compared to the market size in 2017.”

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