Mobility industry veteran follows family footsteps to open dealership in Grantham

Prime Comfort opened up in Grantham earlier this month

Prime Comfort mobility aids centre is the latest dealership to launch in Grantham after it opened its doors earlier this month in an event attended by the local mayor.

The store welcomed Mayor Mike Cook to cut the ribbon of the new outlet, which is situated in a former antiques shop.

Owner Rupert Stanton already has more than 20 years’ experience in the mobility industry and opened the shop in the belief that the sector needs to maintain a bespoke offering in the face of the internet.

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“My dad owns a mobility shop in Rushden and my uncle owns two in Northampton. I have worked alongside my dad for many years. It feels like my family were born and bred into this industry. We have worked closely with the NHS to identify areas of need,” Stanton told the Grantham Journal.

“It is very difficult to find exactly what you need online. As every customer has different needs, the mobility industry needs to be largely bespoke. We give customers the opportunity to try an item before they make a purchase. We also offer home visits, where we will take two or three items for the customer to try out first.”

The retailer will offer a range of mobility aids and comfort products including wheelchairs, rollators, shopping trolleys and zimmers as well as footwear, stairlifts, toilet seats, recliner chairs and adjustable beds.

Stanton offered the mayor a tour of the new outlet after cutting the ribbon. The Journal reported that the business has already seen a steady flow of business despite only opening recently.

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