Mobility dealer’s new scooter scheme ‘speeds up sales’

Dependable

A Newcastle mobility retailer has noticed its new scooter home test drive scheme can help to speed up sales because customers can try the equipment and are more inclined to purchase it after experiencing it firsthand.

The no-obligation service allows a potential customer to try out a mobility scooter at home for 24 hours. The company drops off the scooter and provides a full demonstration on safety and its features before collecting it the following day.

Dependable Mobility is considering rolling out its initiative across other product ranges such as rise and recline chairs following the success of the scooter model.

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Business owner Paul Cookney explained that its model is a unique selling point that no one else in the locality is doing, as far as he is aware.

He said: “We’ve had some good feedback. It’s still early days and we’re obviously heading into the winter months now but from a business a point of view it actually speeds up the sale. It’s only available regionally at the moment, within a radius around Newcastle upon Tyne. The first quarter of 2018 will be the first tell.”

Initiatives like this are helping Cookney’s business to vie against national chains and online sellers, who he finds frustrating to compete with. “It’s having these unique selling points that will hopefully give us a leg to stand on. I suppose time will tell,” he said.

Dependable Mobility is bumping up its online operations and plans on investing around £10,000 in an ecommerce platform in the next six month which it hopes will improve business given that the sons and daughters of customers are increasingly researching mobility products online and demand transparency.

Cookney also revealed that the business is looking to acquire a new retail unit in Newcastle. The location he has in mind has good disabled access and he hopes to set it up next summer.

“It’s a big investment, especially with the website, but it would fit in well with what we’re doing. It’s not going to be the biggest shop because we have almost a warehouse-based model.

“You definitely need bricks and mortar somewhere in your proposition if it’s a mobility business. Our new store wouldn’t exactly be a collection point but would be more of a backbone to the business. We’ve got storage not far from where that new unit could be and we could bring in new products to the store easily.”

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