Lower-value daily living aids are just as important as high-value mobility products in the long run and should not be shunned by retailers, according to one dealership.
Suffolk-based Beactive Mobility’s managing director, Dave Smith, has highlighted the importance of items like specialist shoes, which in the long-term can bring in loyal customers and lead to sales of higher-value items later on.
“Those aids are very important,” explained Smith. “Cosyfeet in particular, they bring people to the store. And to start with that might be all they buy but eventually it could be a walking stick, then a rollator, then a scooter, then a chair.
“It’s a good starting point. But it can be very time consuming selling a pair of shoes. It can take the best part of an hour and in the same time you could sell a £3,000 scooter. But then what does it lead to? You have to think about it in the long run.”
Some dealerships are less inclined to prioritise cheaper living aids due to competition from internet retailers but Smith knows they can form the start of lasting customer relationships.