GET TO KNOW: Gino Farruggio, trade sales director, Stiltz Lifts

How long have you worked for your current employer and how did you get into the industry?
I’ve been working at Stiltz Homelifts for two years. I started as a service engineer for a stairlift company after completing an apprenticeship at a specialist measuring equipment business.

What’s the first thing you do when you get into work in the morning?
Make a coffee and say hello to my team and make sure everyone is happy! Then I delve into my emails!

What’s the best piece of advice you’ve ever received?
I’ve known our CEO Mike Lord for more than 20 years and he said to me once: ‘You don’t know what you don’t know. There’s no point in worrying about the competition. Just stay focused on your business, stick to your core values and you will succeed’. That has stayed with me.

Story continues below

What’s your biggest achievement in the industry to date?
It would have to be the unveiling of the brand new Stiltz Duo+ Homelift and Stiltz Trio+ Homelift to dealers at our first-ever trade product launch at Stanbrook Abbey — a 16th century monastery near Worcester — in July.

What’s the hardest part of your job?
The most challenging aspect of my job is what we call ‘democratising homelifts’ which means continuing to raise awareness about Stiltz Homelifts as there are still a lot of consumers who are unaware that our type of life-changing products exist.

If you could invite any four people (dead or alive) to a dinner party, who would they be?
Valentino Rossi, Michael Schumacher, Richard Branson and Barack Obama.

Which other company (inside or outside the industry) do you most admire and why?
It would have to be Virgin as it is such a dynamic company. I admire the way Richard Branson has grown the business with planes, trains, TV even banking.

What do you most enjoy about working in the industry?
I enjoy working with our approved Stiltz Homelift partners up and down the country, watching the business grow, and also seeing our products make a real difference to our customers’ lives.



Related posts