A Hereford-based dealer that launched last July has already tripled its forecasted sales growth for its first year of trading.
Mills Mobility Aids said it has “grown from strength to strength” in the last 12 months and has established itself as a key supplier among private and business clients.
It has implemented a strategy of securing new business with care homes, which includes giving away low cost items such as slings and toilet frames, to establish new clients.
Owner Greg Mills, who has been in the mobility sector for 12 years, said that this approach has generally been more successful than the traditional tactic of a rep trying to book appointments.
He said: “The [care] homes are a lot more receptive and this is a direct marketing approach to our target audience without incurring large advertising costs that may not reach the desired target market.”
Mills said that the company has already received substantial positive feedback from its new clients and key to its success so far has been its ethos of “going the extra mile” for customers.
“We offer weekend and evening appointments should our clients need this, particularly if they need other family members to be present which removes the obstacle of them trying to get time off work.
“Wherever we can we will loan equipment so that clients can see if that particular item works for them before they spend money and find that the product they have purchased is not the solution they needed.
“This also shows the client how much of a difference the products can make to their lifestyle and makes the decision to purchase so much easier for them.
“We find this approach has led to good word-of-mouth advertising and have had a lot of business come through this way.”
Earlier this year, Mills Mobility stepped in to take on the local Shopmobility’s customer subscription base after it was forced to close because of pressures including funding cuts.
It increased its staffing to cope with its new arm, which operates as a not-for-profit service and maintains current Shopmobility rates.