EXCLUSIVE: Keywords that drive traffic to mobility dealer websites revealed

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Keywords and phrases such as “mobility scooter”, “mobility shop” and “zimmer frame” are responsible for driving some of the highest search traffic towards mobility dealer websites.

That’s according to exclusive research from AMP which has revealed the keywords and website content that can help mobility retailers maximise their SEO scores and so make it more likely that their websites will be visited by end-users.  

We looked at website comparison site Alexa.com to compare which phrases and keywords drove most traffic towards the websites of some of the market’s main distributors and those that rank highest on Google.

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While retailers appear to acquire traffic from a variety of content and some surprising key phrases, overall, the findings show that terms such as “mobility scooters”, “mobility shop” and “zimmer frame” tend to produce the best search traffic for retailers.

Excluding the name of the dealership, the highest percentage of search traffic for Ableworld comes from people typing in the phrase “mobility shop UK” into their search engine. It accounts for nearly 5% of the website’s search traffic and is followed by “rollator frame” and “wheelchair”, which each account for nearly 3%.

CareCo, which runs a significant online operation and has a high SEO score, meaning it is ranked high in internet search results, hauls most of its search traffic from the phrase “mobility scooters”. Unsurprisingly, this is followed very closely by “wheelchair”.

Clearwell Mobility gets a huge portion of its search traffic – more than 50% – from people searching for “zimmer frames”. Both Betterlife Healthcare and Ability Superstore also get most of their search traffic “zimmer frames” – accounting for more than 16% of Betterlife’s search traffic.

Meanwhile, Dolphin Lifts receives a lot of search traffic from more specific searches which do not apply to most other dealers. For example, nearly 7% of its search traffic comes from people searching “wessex lifts” and nearly 4% is “what is a through floor lift”. Similarity, UKS Mobility gets most of its search traffic from the phrase “grab rails for elderly”.

The Mobility Aids Centre provides a good overall example of the keywords driving people to mobility dealer websites. Nearly 5% of its search traffic comes from the term “mobility aids”, over 3% is “mobility aids uk”, followed by “walking aid” (2%) and “mobility shop uk” (2%).

Keywords and phrases in a company’s website content make it possible for people to find sites via search engines. A website that has a high SEO score “speaks the same language” as its potential visitor base with keywords helping to connect searchers to your site.

Below are some of the main findings from a small sample of dealers:

CareCo

Keyword Percent of Search Traffic
  1.  mobility scooters 4.19%
  2.  wheelchair 4.15%
  3.  careco 3.96%
  4.  mobility scooter 2.21%
  5.  high seat chairs 2.16%


Betterlife Healthcare

Keyword Percent of Search Traffic
  1.  zimmer frame 5.04%
  2.  mobility scooters 3.52%
  3.  electric wheelchair 2.48%
  4.  walking frame 1.70%
  5.  wheelchair 1.43%

 

Dolphin Lifts

  1.  wessex lifts 6.53%
  2.  what is a through floor lift 3.81%
  3.  stairlift for narrow stairs 1.44%
  4.  home lifts 1.27%
  5.  stairlifts for narrow stairs 0.93%

 

Ableworld

Keyword Percent of Search Traffic
  1.  ableworld 4.82%
  2.  mobility shop uk 4.54%
  3.  rollator frame 2.46%
  4.  wheelchair 2.46%
  5.  brooks stairlift 2.23%


The Mobility Aids Centre

Keyword Percent of Search Traffic
  1.  mobility aids 4.74%
  2.  mobility aids uk 3.47%
  3.  walking aid 2.71%
  4.  mobility shop uk 2.08%
  5.  walking aids 1.67%

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