EXCLUSIVE: Betterlife to push ahead with further internet expansion

Online mobilityImage: Getty

The mobility retail arm of Lloyds Pharmacy has indicated to AMP its intentions to move further into the realm of internet retailing and believes it is well-equipped to deal with the threat from competitors like Amazon and eBay.

Betterlife Healthcare, which sells products through its seven physical stores, website, Lloyds Pharmacies, independent pharmacies and other mobility dealers, wants to move further into the online retail market to reflect consumer buying trends.

“We know that the consumer buying behaviour is not constrained to an in-store purchase and so we need to ensure that our business operates in that way and support the changing buying behaviours of our customers,” Brett Dawson, third party wholesale manager, told AMP.

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“The online market is growing and it’s growing fast and we definitely see ourselves as one of the stronger and bigger players in that independent living market. What differentiates us from our competitors, like the eBay’s and Amazon’s and so on, is we give the expert advice and additional services we can offer.

“Being part of Lloyds Pharmacy means we can give our customers something they can trust and the products that we offer are visible through the estate and online.”

But Dawson revealed that the company is also looking to open more stores. He admitted that although Betterlife would like to open more physical outlets it is dependent on timing and finding the right place which has the right demographics.

In addition to its growing B2C operations, Betterlife is also looking to expand its trade network. It currently deals through 2,000 pharmacies and over 600 businesses, including independent mobility retailers.

Betterlife initially started as a solely ecommerce operation but has since moved to open bricks and mortar outlets.

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