Ex-Betterlife chief to now lead Drive DeVilbiss’ retail operations

Grant Abrahams, retail director at Drive DeVilbiss, founded Betterlife Healthcare

The founder of Lloyds Pharmacy’s retail arm – Betterlife – has joined Drive DeVilbiss Healthcare as a retail director with the aim of growing the supplier’s sales to dealerships.

Grant Abrahams founded mobility retailer Betterlife in 2003, which now operates seven sites, a huge online retail operation and sells its own mobility aids to other dealerships. The dealer was acquired by Lloyds in 2010.

Abrahams is a well-known face in the mobility industry and while heading up Betterlife achieved market-leading figures with continual sales increases year on year. It is hoped his retail experience will help Drive to progress in the evolving mobility landscape.

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As retail director for Drive, Abrahamas will look to utilise his wide-ranging experience of the healthcare industry to enhance Drive’s existing retail business, developing individual products and propositions representing differentiated and compelling solutions for customers.

Abrahams’ new role provides him with a set of career challenges in a senior role as board director. “My remit is to focus on driving strategic sales growth for Drive’s mobility and daily living aids business, working closely with the existing management team to develop and implement a planned retail strategy, plotting the company’s course for successful, responsible and sustainable growth in this sector,” he stated.

In 2016 Drive DeVilbiss achieved a turnover of £73m, up from £66m the year before.

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