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Eden Mobility’s record sales fail to offset third profit dip in three years

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Eden Mobility, one of the industry’s largest retailers with over 30 stores, had a record year last year after increasing its revenues by over 4% to £11.6m.

It is the fourth year running Eden has achieved record sales but last year was also the third year in succession where operating profits have slowed.

The company’s operating profits were £248,000 in the year ended 31 January 2018, compared to £535,000 and £939,000 the previous two years, according to Eden Mobility’s latest report.

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But Eden’s bosses expect company to grow in the foreseeable future after another year of consolidation, according to the report.

The company has invested in new sites and product lines in recent months and said it is “striving to expand its stairlift division over the coming year”. It currently retails the Eden Straightmaster, the Eden Curvemaster and reconditioned models.

Eden is following a strategy for opening new stores in key locations across the UK, aiming to add further value to the business and “getting the company ever closer to becoming a high street retailer”.

The annual report said: “With the population increasing, the directors feel the market for age care products is likely to remain buoyant.

“The directors have treated preparations for GDPR as a priority and believe the company is fully compliant with its requirements.”

The Scunthorpe-based firm now has nearly 140 staff and it serves a customer base of more than 180,000 people.

Eden has been trading successfully for almost 20 years under the management of founders David Hughes and Karl Howe.

The retailer introduced a new mobility scooter at the end of 2017 which is styled on Ford Model T. The product completely sold out in just its first two months of being put on the shelf.

The scooters were initially trialled in five of Eden’s stores but they have proved so popular they are now being retailed across all of the dealer’s sites.

Image credit: Eden Mobility

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Joe Peskett

The author Joe Peskett

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