Homelifts manufacturer, Stiltz, has said that its dealer partners will benefit from a new nationwide TV deal, which will see adverts appear on Sky News, Discovery and BT Sport among other major channels.
The one minute advert will air on various channels this month and next and is designed to result in more enquiries and sales for its partners located all over the UK.
Gino Farruggio, UK trade sales director, said: “The launch of our first TV advertising campaign is a comprehensive and sustained effort by us to raise the profile of Stiltz Home Lifts and our authorised partners can massively benefit from this.
“It highlights that we are taking marketing our product to the masses seriously and, as it’s a nationwide campaign, enquiries can be funnelled to those individual dealers whose areas they cover resulting in more enquiries and more revenue for our partners.”
Head of marketing, Yola Mealing, said the business has decided to ramp up its marketing efforts with TV advertising in a bid to target consumers nationwide by introducing its new two-person curved Stiltz Duo+ Home Lift and recently-launched wheelchair-accessible Stiltz Trio+ Home Lift.
Mrs Mealing said: “Everyone at Stiltz Home Lifts is very excited about the airing of our first TV advert.
“We dipped our toe into TV earlier this year when we featured in a London Live TV show called ‘The Golden Years’, but the next logical step for the business was to make the move into national advertising and take our marketing up a level.
“At Stiltz, we are looking to use the power of TV to change attitudes and behaviour towards home mobility.
“We want to raise awareness nationwide for us and our trade network and reach out to as many UK households as possible to show viewers the life-changing benefits of a Stiltz Home Lift.
“We are committed to providing an attractive product that consumers will feel positive about, and be proud to have in their homes.
“Stiltz Home Lifts has already experienced phenomenal growth as a company and the TV campaign is a major step forward which reflects this.”