Clearwell syncs showroom with online in 12th store opening

Mayor of Crawley, Mr Brian Quinn, and the Madame Mayoress cut the ribbon on Clearwell’s 12th store

Clearwell Mobility, the most substantial industry retailer in the South East, has opened its 12th outlet which represents a significant investment in in-store technology.

The 1,800 sq ft shop is the largest mobility outlet in Crawley and features a large interactive touch screen that allows customers to view Clearwell’s online product range and order items for in-store collection.

Here customers can also view information about Clearwell’s adaptations business, showcasing the company’s recent installations and buying guides.

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The showroom also has full height graphics panels highlighting key features of the equipment and offering customers information on the factors they should consider before making a purchase. There is also free wi-fi throughout the store.

In addition to mobility scooters and walking aids the new showroom features an extensive range of rise recline armchairs and profiling beds. And a ‘try before you buy’ stairlift set up lets customers try a Stannah Starla stairlift in-store.

Clearwell’s new store follows other high street retailers looking to create a greater in-store experience for customers to compete with online-only firms. Few mobility retailers have taken this step so far.

Duncan Gillett, managing director of Clearwell Mobility, says the new Crawley site gives the business “unrivalled coverage” of West Sussex.

“With a population of over 100,000 people in Crawley and the towns of Horsham and East Grinstead nearby, this new showroom represents an important step for the company,” he said.

Clearwell is now a £4.3m business and operates 12 showrooms across Sussex, Kent and Surrey.

After launching in 2004 with a single showroom in Brighton, the company has grown to become a dominant mobility force in the South East with showrooms in Brighton, Burgess Hill, Chichester, Worthing, Hastings, Staines, Woking, Tunbridge Wells, Hove, Seaford and Polegate.

After a £300,000 investment back in 2014, the Sussex dealer ploughed ahead with store openings. In February the business negotiated entry into the Countrywide Care Network (CCN), the largest buying group in the mobility and care sectors, which has a combined turnover of more than £44m and in excess of 50 outlets across the UK.

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