CareCo tops ‘most-followed list’ as data reveals the 20 mobility retailers dominating social media

CareCo is by far the industry’s most-followed mainstream mobility retailer on social media platforms while some of the UK’s other major dealers lag behind in terms of their online reach.

The company has nearly 8,000 likes on Facebook and over 27,000 followers on Twitter, matched only by online seller Unforgettable.org, which has nearly 9,000 Facebook likes but just a fraction of CareCo’s Twitter following.

That’s according to research from AMP showing the top 20 mobility dealers with the greatest social media reach, which is highly important in retail today.

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A recent report revealed that users of mobility equipment extensively use social media channels to look up new products and engage with dealers. It also showed that Facebook was by far the most popular social media channel for 80% of respondents.

But while CareCo’s Twitter following indicates social media dominance, its account follows nearly 25,000 other accounts, meaning it has a follower ratio of just 1.1, compared to Mobility Choice’s ratio of 14.1, for example.

National retailer and sister company to Lloyds Pharmacy, Betterlife Healthcare ranks just below CareCo on Facebook, which is regarded as the most effective social media channel for mobility retail. Dolphin Mobility and NRS Healthcare both follow closely.

Meanwhile, Ableworld and Eden Mobility, two of the UK’s most expansive retailers in terms of store numbers, are ranked 13th and 21st respectively in terms of their Facebook following.

These lists have been made from the companies with the most Facebook and Twitter followers that we are aware of.  If you feel you should have been on this list and we have missed you off, do let us know!

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5 Comments

    • Joe Peskett said:

      Thanks for informing us. We have now updated the data to reflect this.

  1. Duncan Gillett said:

    Sadly the top ranked companies in these tables clearly ‘purchase’ their likes and followers and these are not genuine customers at all. Clicking in to the Twitter followers shows most of them are from overseas and even have a marketing image as part of their profile offering “5,000 followers for $29”! Hopefully, facebook and twitter will eventually identify these accounts and penalise the companies involved but until then the rest of us will continue to use these channels to engage in an informative way with genuine customers.

    • Richard Bate said:

      A better benchmark would be to record the average engagement vs followers ratio. As mentioned, it’s pretty easy to amass a large following through the methods you mentioned, but if nobody is engaging with the posts (likes, comments, shares etc) then what is it worth. I’m talking engaging in community related posts – not incentivised ones (competitions, like to win etc).

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