Burton mobility dealer blighted by business drought forced to cut staff

Image: Premier Mobility

A mobility dealership in Burton is suffering heavily as a result of a bridge closure in the local area which is stunting income leading to fears ‘business won’t be there by Christmas’, unless things pick up.

Premier Mobility has reportedly had a ‘massive downturn’ in business and has had to lay off staff and cut hours in the hope of getting it through the dry spell.

Co-owner Debbie Walker confirmed to AMP that the volume of traffic being created by the bridge closure has prevented customers from coming into town since August.

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“We’ve been really surprised by how it’s affected the business. We’re not the only ones in town affected and we’ve been really surprised as to the extent of it,” she said.

Now the company has begun advertising, including radio advertising in an attempt to save business.

“We’re trying different avenues to what we’d normally go down just to try and get our name out there,” Ms Walker said.

“We’re happy to go out to people to save them coming but it’s just getting the word out there.”

Motability-accredited Premier Mobility is an independently run family business and has three sites, two in Burton-on-Trent and one in Coalville. It is a member of the BHTA and the Federation of Small Businesses.

An Ableworld outlet also operates on the other side of Burton but it is unclear how business has been affected by the bridge closure.

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