Better Mobility has updated its corporate identity and brand logo as part of a revamp aimed at taking it into the future.
Managing director Jeanette Warner said the Hertfordshire firm felt it was time for something fresh.
“We released our first own-branded brochure a couple of years ago and we have just published a new one,” she explained. “New products have come out and we are now doing more products than we did before. We have also added two seating specialists to our team in the past 18 months and we’re focusing more on the customised service we offer.”
The original Better Mobility logo depicted somebody sitting in a wheelchair and made use of a static arrow, whereas in the new version the arrow has been tweaked so that it portrays the user propelling themself forward.
“It’s that self motion and I think that’s just much more representative of what we do and the expertise we have developed over the years,” she said. “And to be honest, in a geriatric-dominated industry, most of our clients are actually under 50-years-old, which is quite unusual, but it is just down to the type of equipment that we do. It’s amazing some of the people that you meet. But they tend to be younger and perhaps that’s due to it being more active chairs, it tends to be more sports injuries and things like that, so we wanted something that was younger and fresher to show that.”
The full interview with Jeanette Warner on Better Mobility’s strategy and market outlook can be read in the June issue of Access & Mobility Professional HERE.