A Skegness branch of Boots Opticians has been recognised for being age friendly and is the first shop in a coastal shopping centre to have received such acknowledgment from a local project.
A local scheme, called the East Lindsey’s Talk, Eat, Drink (TED) project, awarded the shop in the Hildreds Centre for its efforts to make itself user friendly for older customers.
The project is aiming to improve customer confidence by making it easier for wheelchair or mobility scooter users to navigate and access retail outlets. This includes general access improvements as well as making sure the signage is easily visible.
The project’s volunteering co-ordinator, Lynda Clark, presented the business award to manager of the Boots Opticians branch Louise Young.
Ms Clark is reported to have said her Branch is the first store in Hildreds to receive the Age-Friendly Business Award.
“We hope to work with Mr Andrews closely to ensure every store in the centre holds Age Friendly Status and make Hildred’s the first age-friendly centre,” she told the Skegness Standard.
Mainstream retailers are being pressured by both the government and retail groups to make their shops more accessible for elderly and disabled people.
Part of this includes investing in access solutions but retailers are also being encouraged to become ‘disability confident’ and employ more disabled staff, who many believe are a great untapped resource for the retail sector.