Betterlife store closure ‘part of mobility retailer’s evolution’

Betterlife’s showroom in Castle Vale, Birmingham, is still trading.

The closure of Betterlife Healthcare’s Leeds outlet last week is a result of customer feedback and the retailer evolving to meet clients’ needs.

That’s according to a spokesperson from Betterlife’s sister company, Lloyds Pharmacy, who told AMP that the company’s stance for any new customer proposition is to “continuously take on customer feedback about what they like and what they think we could change”.

The retailer confirmed to AMP last week that it had closed its first ever mobility store four years after it opened.

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Now the firm says that the move comes as it finds “new ways to evolve in order to achieve excellence in quality, range of products and convenience.”

The spokesperson said: “Since opening our first standalone Betterlife store in 2014 we have taken this customer-led approach and learnt how we can improve our offering including accessibility of our stores, ease of shopping with us, products and the quality of service we offer.

“Using this knowledge we have continued to transform the Betterlife business to ensure that we combine the accessibility of our physical stores and their teams, the customer convenience of digital channels and harness the skills of our people to provide a broader range of healthcare solutions.”

Betterlife, which was founded by Drive DeVilbiss’s retail director Grant Abrahams, originally launched as an e-commerce-only platform but moved into bricks and mortar in 2014. Its first store in Leeds aimed to be a new approach to mobility retail and was designed to “create theatre and a more engaging retail experience”.

The closure follows Betterlife’s sister company, Lloyds Pharmacy’s ‘mass’ store closure, where it announced it would shut or sold 190 branches in October. Celesio said it had been forced into the move because of NHS cuts to reimbursement policy and “increases in retrospective clawbacks”.

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