One of the first moves of Gainsborough Baths’s new CEO, Peter Eckhardt, has been to create a new healthcare group which will act as the parent company for a number of specialist bathing brands.
The Gainsborough Healthcare Group is now the parent organisation that operates Gainsborough Specialist Bathing, Abacus Specialist Bathroom Solutions and Access walk-in-baths.
The move has been designed so that each brand able to leverage and synergise resources so greater value is delivered to bathers, carers and healthcare providers.
The company said that with a holistic service programme and the ability to manage the whole supply chain, the Gainsborough Healthcare Group has a “specialism strength that is unique in the marketplace”.
Peter Eckhardt brings to the new group over 30 years of business acumen. As a senior thought-leader from businesses such as Bang & Olufsen, Eckhardt claims to be bringing in a new approach to assisted bathing.
Eckhardt said: “Our promise is to enhance lives through bathing. Each of our proven brands will do this through a collective thrust enabled by a new group mentality.
“Now spanning all demographics, we can continue to strive for bathing perfection through wider specialisms. Since 1988 we have and will continue to start with the bather; we always have safety, comfort and duty of care in focus for anything we do.
“Our point of departure is always the bather. We engage with the customers, bathers and carers to identify and realise solutions that deliver tangible differences to peoples’ lives. We operate in a user’s paradigm with compassion and belief – and it is my personal vision to amplify our quietly spoken confidence.”