Anchor Mobility wins case against misleading adverts allegation

Specialist furniture provider Anchor Mobility has won a case against a complainant who claimed its adverts were misleading.

A complaint was filed to the Advertising Standards Agency (ASA) that the mobility firm had three misleading statements on a leaflet which stated all furniture was made to measure, it was British made and offered a £350 part exchange.

In response, Anchor said that it did not supply ‘off the shelf’ furniture as its products are made to order.

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Further to this, the firm said it only used UK factories and did not import any items of furniture, providing invoices to prove its ‘British made’ claim.

Anchor also said that every customer who purchased a product from it and who also exchanged furniture was eligible for £350 off their order after either receiving a Buy One Get One Free (BOGOF) offer, or 35% off.

The ASA decided not to uphold the complainant’s claim. The evidence Anchor provided led the ASA to conclude that its advertising was not misleading.

Anchor is a large player in the mobility sector, specialisng in rise and recliner chairs, as well as adjustable beds and stairlifts.

Image credit: Anchor Mobility website

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