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Age UK drives to get more elderly people shopping online

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Age UK has launched a new digital initiative to help elderly people to learn the essential skills they need to shop, socialise, bank and do other things online.

The charity said that with more and more public services going digital, there is “real pressure to keep up…or get left behind”.

Leading the initiative is One Digital, which helps people get online by recruiting and training Digital Champions, people who can pass on their knowledge in a fun and informal way.

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One Digital was formed in 2015 when Age UK came together with Citizens Online, Clarion Futures and the Scottish Council for Voluntary Organisations and Digital Unite.

Age UK said: “With support and funding from the Big Lottery Fund, we’re committed to tackling digital exclusion – when people get shut out from the digital world either by a lack of knowledge or resources.”

It has produced an infographic demonstrating the strategy it will use to get more people online.

The publication shows that 11m adults in the UK don’t yet have the skills they need to make the most of the internet.

Sarah Cant, programme director at One Digital, said: “One Digital has had a great year, building on our past successes to help even more people learn useful new skills.

“Working in partnership means our projects are better able to grow, improve and be more successful.”  

In April, research from stairlift supplier, Stannah, showed that more than 75% of over 65s who are online are using social media, representing a large portion of the mobility market’s customer base.

The data came from a nationwide YouGov study, commissioned by Stannah as part of its Silver Census series, which seeks to offer a finger on the pulse of the UK’s 10 million over 65s.

Results from the survey found that Facebook was the most popular social media platform used by over 65s, with three in five (61%) accessing the social network website.

Image: Age UK/One Digital

Tags : Age UKelderlyonlinestannah
Joe Peskett

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