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Ableworld steps up marketing drive again with series of ‘how to’ video guides

abelworld how to vidoe

Industry retailer Ableworld has bolstered its marketing efforts once again by introducing a series of new video ‘how to’ guides for its customers, showcasing products and how to operate them.

The videos offer simple step-by-step guides and advice on mobility aids, including scooters, stairlifts, walking aids, wheelchairs and more.

Ableworld’s new video guides come after it recently launched a TV advertising campaign and announced it would be launching a quarterly in-house magazine.

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Staff from the retailer’s stores rather than actors appear in the new videos in order to keep them personal to Ableworld and as realistic as possible for customers.

The company said a lot of customers are afraid to come into a store and ask questions so the videos are designed to help consumers become familiar with and understand how a mobility aid works while remaining in the comfort of their own home.

Ableworld wrote: “It is important for us here at Ableworld that we are able to take the next step in helping our customers in finding the right products for your needs with step by step videos.

“We had the great pleasure of teaming up a local video production company, Keystone creative, to make our Ableworld videos to help you choose the right mobility aid.

“We had great fun on set during the filming within our Specialist Equipment area in Shrewsbury store and had plenty of customers watching as Trevor and the team at Keystone worked their magic with our willing staff members.”

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Joe Peskett

The author Joe Peskett

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