Major mobility dealer Ableworld has embarked on a campaign to ensure its staff are recognised as Dementia Friends so they can offer improved customer service to people living with dementia.
All of its staff are fully trained to give free professional advice on many situations and can recommend certain products for many conditions but the dealer feels it is important to be recognised as part of the initiative to reassure customers who have dementia.
Ableworld has joined the campaign to be United Against Dementia and to help spread the word.
The retailer said: “As a company we have pledged to make as many of our employees as possible Dementia Friends.
“We now have a number of employees who have become Dementia Champions, which enables them to hold Dementia Friends Information Sessions to our employees.
“We are proud to be supporting such a huge initiative and can only hope that one day a cure can be found.”
Ableworld revealed to AMP last month that it intends to open its 33rd site this summer in Bournemouth.
The outlet, which will be run by a franchisee, expands Ableworld’s presence on the south coast. It currently has just a single location in that part of the country, in Southampton. Its next most southerly store is in Reading.