Ableworld is launching its own customer magazine aimed at providing articles, news, views and useful advice to both current and prospective clients.
The quarterly magazine, called ‘Independence’, will be distributed free-of-charge at Ableworld’s 34 stores and online, with the first edition set to land by mid-April.
Marketing manager, Michelle Mossford, explained that the magazine is about Ableworld’s customers and potential customers, rather than the company itself, “unlike many company newsletters and magazines”, she believes.
“The majority of the content is aimed at providing interesting and useful reading for the thousands of people who already shop with us and all those who visit our website and stores for the first time.”
But ‘Independence’ is also designed to support the company’s suppliers.
Mossford continued: “We are keen to work with our suppliers to give them and their products exposure in the magazine. In the first issue we are celebrating the 50th anniversary of one of our suppliers and running a competition in conjunction with another.”
Ableworld is also keen to hear from organisations, charities and companies that have services and products that the magazine readers would find interesting and useful.
Some of the most successful publications with the largest circulations and readerships are actually customer magazines, provided by companies that understand the importance of staying close to their customer bases, Mossford believes.