John Bell & Croyden, the Queen’s official pharmacist and mobility provider, is retailing the world’s most expensive mobility scooter – a £45,000 Drive DeVilbiss Sport Rider – following a recent award-winning store refurbishment.
The lavish Easy Rider, developed two years ago, has 24 carat gold plating and has been set with 80,000 Swarovski crystals. Each scooter has a hand-stitched leather seat and each model takes around 300 hours of craftsmanship to complete.
A statement on the company’s website says: “The stylish new Sport Rider was inspired by some of the leading designs in the motorcycle industry. This moves away from the traditional type of scooter, adding desirability and excitement to the driving experience. Our designers are on hand to source the finest materials, including Italian leather and 24ct gold plating, to deliver and build you a truly one-to-one custom built Sport Rider experience.”
The Marylebone store recently underwent a £4 million refurbishment which has included the addition of a car boot replica – from a Jaguar XF – so customers can test boot scooters.
John Bell & Croyden, owned by Celesio, which also owns Lloyds Pharmacy, has reportedly seen like-for-like sales “up significantly” since the refurbishment, which saw the store win retail awards against brands like John Lewis.
Cormac Tobin, managing director of Celesio, said: “I am incredibly proud of the entire team behind the John Bell & Croyden refit; this award acknowledges the dedicated hard work my truly passionate colleagues demonstrated throughout the refurbishment … previously the store was uninspiring, but now I believe John Bell & Croyden is the future of pharmacy; it is an icon in its field and we want our vision to set the new standard for pharmacies all over the world … It’s a pharmacy that invests time into its patients and customers; recognising their needs and delivering them in an informed and efficient manner in beautiful surroundings.”
The pharmacist stocks a range of upmarket mobility products and daily living aids including a four-wheeled ‘glider’ shopper for £5,000, a three-wheel ‘tri-walker’ shopper for £8,000 and crystal-encrusted walking canes, retailing for £1,500 each. It also offers a range of powerchairs, rollators and general mobility aids.
The healthcare retailer was founded in 1798 and gained a royal warrant in 1958, making it the official pharmacist for the Royal Family.